About

BART FISH DESIGN

Contact

BART FISH

Work

About

Contact

BART FISH

Work

About

Contact

Client
Gong

Scaling ad creative
for 16+ programs

Industry:
B2B SaaS

# of employees:
1,500

Deliverables:
Growth design

I worked with Gong's Demand Gen team for a year and a half, writing and designing top performing LinkedIn and Meta ads. I also consulted on conversion rate optimization, designed dozens of landing pages and was a key contributor helping the team reach it's quarterly revenue goals 🚀

Client: Gong

Scaling ad creative
for 16+ programs

I worked with Gong's Demand Gen team for a year and a half, writing and designing top performing LinkedIn and Meta ads. I also consulted on conversion rate optimization, designed dozens of landing pages and was a key contributor helping the team reach it's quarterly revenue goals 🚀

Industry:
B2B SaaS

# of employees:
1,500

Deliverables:
Growth design

Client
Gong

Scaling ad creative
for 16+ programs

Industry:
B2B SaaS

# of employees:
1,500

Deliverables:
Growth design

I worked with Gong's Demand Gen team for a year and a half, writing and designing top performing LinkedIn and Meta ads. I also consulted on conversion rate optimization, designed dozens of landing pages and was a key contributor helping the team reach it's quarterly revenue goals 🚀

Context:
Gong needed creative leadership to aggressively test new ad themes, improve performance and launch new products. I was in charge of Gong's ad creative, from copywriting to visual design. I challenged existing assumptions, pushed for testing and iteration and helped Gong outperform benchmarks for CTR, CPL and engagement (by 2-3x).

In a 2023 quarterly performance report, LinkedIn described my work for Gong as "Best-in-class."

Context:
Gong needed creative leadership to aggressively test new ad themes, improve performance and launch new products. I was in charge of Gong's ad creative, from copywriting to visual design.


I challenged existing assumptions, pushed for testing and iteration and helped Gong outperform benchmarks for CTR, CPL and engagement (by 2-3x).

In a 2023 quarterly performance report, LinkedIn described my work for Gong as "Best-in-class."

Gong ad designed by Bart Fish
Gong ad designed by Bart Fish

CRO (Conversion Rate Optimization)
I provided UX recommendations to Gong's landing pages that improved conversion rates and were adopted site-wide. In addition, I helped design and launch dozens of landing pages to support a large paid search initiative.

CRO (Conversion Rate Optimization)
I provided UX recommendations to Gong's landing pages that improved conversion rates and were adopted site-wide. In addition,


I helped design and launch dozens of landing pages to support a large paid search initiative.

Gong landing page designed by Bart Fish
Gong landing page designed by Bart Fish
Gong landing page designed by Bart Fish
Gong landing page designed by Bart Fish

Direct Mail Campaign
I concepted and designed a Gong direct mail piece that drove several high value enterprise leads.

Gong direct mail designed by Bart Fish
Gong direct mail designed by Bart Fish

Rave reviews from Gongsters I worked with

Nash Haywood

Director of Digital Marketing

Bart is an extremely talented creative director, designer and marketer that was key to scaling our results across 10+ digital programs at Gong.

Beatrice Chang

Digital Marketing Manger

Bart is one of the best designers I have ever worked with. He is creative, analytical, and is always pushing boundaries and thinking outside of the box.

Lee Mincy

Director of Brand & Creative

Bart Fish is a talented and dependable art director and visual designer. The work is grounded in conceptual relevance, and is always cleanly designed. Highly recommended.

© Bart Fish Design. 2024

DESIGN BETTER EXPERIENCES

© Bart Fish Design. 2024

DESIGN BETTER EXPERIENCES