The Gift of Adventure
I helped concept, cast and produce an 11 video series, following Nik Claus as he considers buying an Airstream for Christmas. I designed the Gift of Adventure logo, the landing pages, display ads, social ads and emails. This campaign drove Airstream's largest sales month in its then 46 year history. It also won a gold Addy.
Airstream.com
I led the redesign of key pages such as the homepage, dealer locator and product pages. I partnered with the E3 team to identify CRO opportunities and A/B tests. I also supported the launch of products like Airstream's Basecamp.