Client: Personal Project

Redesigning the Fort Wayne Children's Zoo website

After a particularly zoo-heavy summer, I decided to redesign their website as a creative exercise. I looked for opportunities to improve the user experience, modernize their brand and create new revenue streams 🦒🐼

Industry:
Zoo

# of employees:
51-200

Deliverables:
Web design, brand design

Client: Personal Project

Redesigning the Ft. Wayne Children's Zoo website

Industry:
Zoo

# of employees:
51-200

Deliverables:
Web design, brand design

Client
Personal Project

Redesigning the Ft. Wayne Children's Zoo website

Industry:
Zoo

# of employees:
51-200

Deliverables:
Web design, brand design

Inspire, educate, personalize:
I did an audit of the Zoo's website, identifying opportunities to refresh the brand, utilize video and beautiful imagery. Education is a core purpose of the Zoo, so I reimagined an animal page that was content rich, including fun trivia, videos, photos and related products.

With the Zoo's gift shop, I came up with a personalization strategy where every animal has a range of print on demand products available. T-shirts, mugs, puzzles and prints – you name it. I had illustrated 188 animals as part of another creative exercise so I had a starting point.

Disclaimer:
This was a personal project and was not created in partnership with the Zoo or endorsed by them.